Allison Lash supplies W lash extensions for professional lash brands, salons and distributors looking for wholesale supply and private label development.
For buyers building a W lash collection, the first decision should be the actual product and SKU structure — followed by the packaging.
Allison currently offers W lashes in two packaging formats: a regular box with 120 fans and a large box with 240 fans.
Private label projects can then be developed around the buyer's brand identity and approved product specifications.
| Product | Regular Box | Large Box |
|---|---|---|
| W Lashes | 120 fans | 240 fans |
| Current FOB Reference | US$3.00 / box | US$6.00 / box |
The regular and large formats give professional buyers two packaging directions to compare when developing a W lash collection.
Final quotations should still be confirmed according to the required specification, quantity, packaging and current commercial terms.
What Is a W Lash?
A W lash uses multiple lash fibers arranged into a distinctive W-shaped structure.
For professional buyers, however, the name alone is not enough to place an accurate wholesale order.
The actual purchasing specification should identify the W lash style together with the applicable curl, thickness, length and packaging requirements.
This is especially important for private label projects, because the information printed on the lash card and box should match the actual product inside.
A useful W lash inquiry should include:
W lash style
Curl
Thickness
Length or mixed-length requirement
Regular or large packaging
Estimated quantity
Target market
Whether private label packaging is required
If you are comparing several W lash options, send the specifications you already know and identify the items you still want to test.
This allows Allison to confirm the applicable product before the packaging artwork is finalized.
Once the W lash product and SKU structure are confirmed, the packaging can be developed around the buyer's brand.
Custom Logo
The buyer's approved logo can be incorporated into the applicable lash card or packaging.
Lash Card
The card should clearly identify the product information required for the approved W lash SKU.
Box Design
Existing lash brands can provide their current packaging so the W lash box follows the same visual system.
SKU Information
Curl, thickness, length and other applicable specification information should match the actual product inside the box.
The choice between the two formats depends on how the buyer wants to position and sell the product.
The current Allison reference is:
Regular Box — 120 fans
Large Box — 240 fans
A buyer can compare the two formats according to the planned retail presentation, SKU strategy and target customer.
For a new brand, it is usually more useful to confirm the product range first rather than creating too many packaging variations before the market has been tested.
W lashes and conventional premade fans belong to related professional lash categories, but they should not be treated as the same product when placing a wholesale order.
A buyer sourcing both should specify each category separately.
For example:
W Lashes
→ Confirm W lash style, curl, thickness, length and packaging.
→ Confirm fan dimension, curl, thickness, length and packaging.
Keeping the specifications separate also makes private label artwork, SKU management and repeat ordering easier.
If you already sell professional eyelash extensions, send Allison your existing packaging and current product structure.
Useful information includes:
Brand logo
Current lash tray packaging
Brand colors
Existing SKU format
Target market
W lash specifications you want to test
Estimated quantity
The objective is not to make the W lash packaging look different simply because it is a new product.
It should be recognizable as part of the same brand collection.
You do not need to create a large SKU range before evaluating the actual product.
A practical sourcing sequence is:
Select the W lash direction
→
Confirm the specifications
→
Evaluate samples
→
Choose the initial SKU range
→
Finalize the packaging
→
Place the wholesale or private label order
This keeps the branding decision connected to the product that will actually be sold.
Allison buyers can also discuss related professional categories including:
Classic and volume lash trays
Lash shampoo and aftercare products
Custom lash packaging
A buyer does not need to source every category.
The purpose is to make it easier for professional lash businesses to develop related products under one brand as their product line expands.
You can begin with:
1. W lash style
2. Curl
3. Thickness
4. Length or mixed-length requirement
5. Regular or large box
6. Estimated quantity
7. Target market
8. Whether you already have a logo and packaging
If you are still deciding between specifications, tell Ethan which options you want to compare.
That is enough to begin the sourcing discussion.
Yes. Allison supports applicable private label W lash projects for professional lash brands, salons and wholesale buyers.
The current regular box contains **120 fans**, while the large box contains **240 fans**.
The current FOB reference is **US$3.00 per regular box** and **US$6.00 per large box**. Final quotations should be confirmed according to the product specification, quantity, packaging and current commercial terms.
Yes. Custom branding can be discussed according to the applicable packaging and order requirements.
Yes. Existing brands can provide current packaging, logo and visual references so the W lash line can follow the same brand direction.
Sample arrangements can be discussed according to the required specification and current product availability.
Available specifications depend on the W lash product being sourced. Send Ethan the specifications you need so the applicable options can be confirmed.
They are related professional lash categories but should be specified separately when sourcing. Buyers ordering both should confirm the specifications and packaging for each product independently.
Yes. Allison also supplies premade lash fans for professional wholesale and private label projects.
Yes. Buyers can discuss applicable lash trays, professional adhesive and other related lash products as part of a broader sourcing project.
MOQ depends on the W lash specification and customization requirements. Send Ethan your estimated quantity for an accurate quotation.
Whether you already operate a lash brand or are testing W lashes as a new category, begin with the product specification.
Tell Ethan which W lash style you need, the curl, thickness, length, preferred packaging format and estimated quantity.
Allison can then confirm the applicable product and private label direction around the actual sourcing requirement.
